baslerbauforum

For baslerbauforum, I completely rebuilt the website – with the goal of making the structure, attitude and impact of the network clearly recognizable in the digital space. baslerbauforum brings together professionals and decision-makers from planning, architecture, construction, business and politics. It fosters dialogue on the spatial development of the city of Basel and the trinational region.

The rebranding included a typographic and visual redesign as well as a flexible color concept: the color elements change randomly with every page load – a deliberate symbol of openness, diversity and a wealth of perspectives. The new website presents itself as modular, easy to read and focused – with clear user guidance and precise content. Implementation, structure and design were carried out entirely by me.