FSM Fédération Suisse Motonautique

For the FSM, we had the privilege of redesigning and implementing the digital presence of an association that has represented the interests of motorboaters since 1926. The goal was to make both sides of the FSM visible: political advocacy toward authorities and the public on the one hand, and the feeling of a community on the water on the other – “For freedom, safety and responsibility on the water”.

At the center is an information architecture that organizes very different needs: knowledge about training, legislation and safety equipment, the association’s political engagement, news and agenda, access to membership for individuals, clubs and companies, as well as the shop. Language and design take up the attitude of the association – responsible, connecting and approachable, without coming across as preachy.

The implementation took place within das Kreativkollektiv, our creative collective: concept and copy by Tina Bubenhofer (text aha.), visual design by Katja Saenze (Grafik Art) and technical implementation by Philipp Roth (KOMUNIQUE). The result is a web presence that positions the FSM as the clear voice of its community while serving as a reliable point of contact for all practical questions around motorboating.