GEWERBEPENSIONSKASSE

For GEWERBEPENSIONSKASSE, we had the privilege of redesigning and implementing the digital presence of a pension institution that has been regionally rooted for more than 30 years – “vom Gwärb fürs Gwärb” (by the trades, for the trades). The goal was a web presence that conveys security, stability and closeness: factual and serious, as the subject of pension provision demands, yet accessible enough for non-experts to find their way around quickly.

At the center is an information architecture that cleanly separates and at the same time connects two very different audiences: affiliated companies on one side, insured members and pensioners on the other. Key figures, investments and governance are presented transparently and comprehensibly, the real estate portfolio has its own section, and downloads as well as access to the myGPK portal are always within reach. Content that needs explanation was structured so that it remains available in full depth without overwhelming the overview.

The implementation took place in close collaboration: visual design by Noëmi Wüthrich (Studio w+e), technical implementation by Philipp Roth (KOMUNIQUE). The result is a calm, reliable web presence that makes the foundation’s values – secure, regional, proven – tangible in the digital space as well.