Blog

Practical know-how for your website

I write about what moves SMEs forward with their website: CMS and Webflow, SEO and visibility in AI search like ChatGPT, Claude and Gemini, data privacy and technology – explained clearly and drawn from practice.

50+
articles on websites, CMS, SEO and AI search
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The Power of Gradients in Web Design: Better UX Through Color Transitions

This article explores the use of gradients in web design and their impact on the user experience.

The Pros and Cons of Using Icons in Web Design

Icons can enrich web design through better visual communication, space optimization, scalability, and higher user engagement. To use icons effectively, it is important to weigh the pros and cons and prioritize accessibility.

How Content Creation Boosts Website Engagement

Boosting website engagement through strategic content creation is essential in today's digital landscape. Create compelling content that attracts, delights, and converts.

Unlocking the Power of Website Metrics: The Secret to Digital Success

Learn how to use website metrics to achieve success in the digital space. Understand the concept of success, the user-centered experience, and the language of website metrics.

Why a Professional Website Matters for Your Business

A professional website is critical to a company's success. It helps you reach a wider audience, generate leads, and increase brand awareness.

Value-Based Pricing in Web Design and Development: A Complete Guide

The web design industry is changing, and so is the way we price our work. Hourly and project rates are still common, but value-based pricing is gaining ground.

Webflow and the Swiss-U.S. Data Privacy Framework: Data Protection Compliance

Since September 15, 2024, personal data from Switzerland can be transferred without additional safeguards to Webflow and other US companies certified under the Swiss-U.S. Data Privacy Framework. What you still need to handle yourself as a website operator.

The Power of Backlinks: Boost Your Website's Ranking and Authority

Boost your website's ranking and authority with effective backlink strategies. Discover the three pillars of SEO and how to create valuable, linkable assets.

How Sustainable Web Design Can Benefit Your Business

Sustainable web design integrates environmental principles into web development, reduces carbon emissions, and strengthens brand reputation. It aligns digital presence with ecological goals, creating a synergy between environmental responsibility and business strategy.

Webflow Localization: Creating a Multilingual Experience for Global Audiences

Webflow Localization lets businesses create tailored, multilingual websites, break down language barriers, and reach global audiences.

How a Design System Enhances Web Development Efficiency

A design system enhances web development efficiency by providing consistent design elements, reusable components, and clear guidelines. It promotes collaboration, scalability, and a better user experience.

MailerLite: Your Ultimate GDPR-Compliant Newsletter Solution

MailerLite is a GDPR-compliant email marketing platform that lets businesses create engaging campaigns, automate marketing processes, and effectively monetize their audience.

Webflow and SEO: A Match Made in Heaven?

Webflow is a professional development tool with visual coding and powerful built-in SEO features. It is an excellent choice for SEO-friendly sites and integrates SEO seamlessly into the design process.

Boost Website Speed: How to Optimize Images in the WebP Format

Speed up your website by optimizing images in the modern WebP format. Learn about the benefits, conversion methods, and implementation techniques.

Mastering SEO: The Ultimate Guide to Optimizing Your Website for Success

Master SEO and drive organic traffic to your website. This comprehensive guide covers keyword research, on-page optimization, link building, technical SEO, and more.

The Vital Role of Accessibility in Web Design and Its Impact on Google Ranking

This article looks at the importance of accessibility in web design and its impact on Google ranking.

The Power of Colors in Web Design

This article explores how colors can be used effectively in web design. It covers color theory, color psychology, and industry trends.

Webflow Conference '23 Recap: Localization, 3D Animation, and Integrations

At Webflow Conference 2023, the company presented a range of new features and capabilities designed to help businesses build distinctly professional websites.

GDPR Compliance for Webflow Websites Under the New EU-U.S. Data Privacy Framework

The EU-U.S. Data Privacy Framework helps Webflow users comply with the GDPR. Webflow has taken steps to ensure compliance, but website operators must also fulfill their obligations, such as signing data processing agreements and updating privacy policies.

Webflow Localization: Delivering Multilingual Web Experiences

Webflow's upcoming localization product offers an end-to-end solution for serving different regional audiences.

Shopyflow: Build a Headless Shopify Store with Webflow

Shopyflow combines Webflow's design capabilities with Shopify's e-commerce platform to build a headless Shopify storefront without complex infrastructure.

Philipp Roth am Laptop im Büro von KOMUNIQUE
Who’s writing

Philipp Roth, KOMUNIQUE

For more than 10 years I’ve been building websites for Swiss SMEs – with Webflow and Webstudio, including SEO, AEO and GEO. What I learn in projects, I write down here.

Is your website still up to date?

Slow, hard to maintain or barely visible in Google and AI search? Then a relaunch or a switch to Webflow is often the simplest way forward.

Ready for a new website?

Get in touch with me directly via WhatsApp, phone or email. Together we’ll analyze your digital presence, develop a coherent overall concept and build your new website, one that is unique and truly fits you.