Blog

Practical know-how for your website

I write about what moves SMEs forward with their website: CMS and Webflow, SEO and visibility in AI search like ChatGPT, Claude and Gemini, data privacy and technology – explained clearly and drawn from practice.

50+
articles on websites, CMS, SEO and AI search
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Webstudio: The Open Alternative to Webflow for Static and CMS Websites

Webstudio is an open-source, professional web development tool that I use alongside Webflow: for static websites or combined with Hygraph or Sanity. A detailed comparison with Webflow, including hosting from CHF 120 per year and AI support via MCP.

Who Actually Takes Care of Your Website's Security?

Security vulnerabilities in web software are a fact of life. The question is not whether the next one is coming, but who responds when it does. Why I rely on a managed platform at KOMUNIQUE, and what that means for you as an SME.

WordPress or Webflow? A Comparison for SMEs Looking for a Better Solution

WordPress powers almost half of all websites, but for many SMEs it turns into a maintenance and security burden. A comparison with Webflow: where WordPress hits its limits, where Webflow is not the right fit, what both cost, and how to switch without losing rankings.

Sanity: The Headless CMS with Content Lake, GROQ and Real-Time Collaboration

With Sanity, the entire content database lives in the cloud, and scaling, backups and security patches run in the background. What sets Sanity apart, what it costs and when it is right for your website.

Love2Flow: High-Quality Web Design in the Age of AI and Vibe Coding

Love2Flow bridges the gap between AI-generated code and professional web design by automatically converting Lovable exports into pixel-perfect Webflow projects.

The 10 Best SEO Audit Tools in 2026 Compared

Ten SEO audit tools compared for 2026, from Semrush, Ahrefs, and SE Ranking to Seobility and Auditfyy, Screaming Frog, Sitebulb, and Google's free tools. Which tool fits whom, plus the link to the full comparison.

Hygraph: The Headless CMS from Berlin for Secure, Maintenance-Free Websites

Hygraph is a fully managed headless CMS from Berlin with a GraphQL API. Why I use it above all for security reasons, what it costs and how it works together with Webstudio.

The Advantages of Visual Coding for Software Development

Visual coding is a new way of building software that uses a visual interface instead of classic text-based coding. It offers faster development, easier collaboration, a gentler learning curve, more efficiency and flexibility, and better accessibility and inclusion.

Webflow: Professional Web Development with Code, Visual Development and an AI Copilot

Webflow is a professional development tool: classic coding, visual coding and a strong MCP server that lets AI work as a copilot. How I use it to build websites and handle migrations.

Why Webflow Beats WordPress for Modern Website Development

A detailed comparison of Webflow and WordPress covering functionality, SEO advantages, speed, plugin problems, and security risks, plus how I help you make the switch.

Developing Sustainable Websites: Cutting the Internet's Carbon Footprint

Tackling the carbon footprint of the internet.

MailerLite vs. Mailchimp: Which Is Better for Email Marketing?

Email marketing builds customer relationships, boosts engagement and conversions, and creates brand awareness. But choosing the right platform can be hard. This post compares MailerLite and Mailchimp so you can make an informed decision.

Craft CMS vs. Drupal, TYPO3 and WordPress

Craft CMS, Drupal, TYPO3, and WordPress compared in 2026: current versions, market share, learning curve, customization, performance, and which CMS fits which project. A practical, vendor-neutral guide.

Lorem Ipsum in Web Design

In web design, Lorem Ipsum is an indispensable tool for creating visually appealing layouts, simulating realistic content, streamlining development, and improving user testing.

Leveraging Third-Party APIs with Make (Formerly Integromat): A Secure Integration Guide

Make (formerly Integromat) is a low-code platform for integrating third-party APIs. This guide covers secure API integration with Make.

Contentful: The Pioneer Among Headless CMSs

Contentful is considered the pioneer among SaaS headless CMSs: fully managed, maintenance-free and API-first. What it costs, when it pays off and how I build a new website or app for your existing Contentful setup.

The Art of Designing Sustainable Websites

Sustainable web design focuses on reducing energy consumption and CO2 emissions. It is a holistic approach that brings together environmental, social, and economic considerations.

How to Build a Successful eCommerce Store on Webflow

Learn in this comprehensive guide how to set up your eCommerce store on Webflow, from choosing a business model to launch.

Improving SEO for Webflow Websites That Use Custom JavaScript

This guide proposes a solution to improve SEO for Webflow websites that use custom JavaScript. The solution is based on Cloudflare Workers and prerender.io.

Understanding the Purpose of a Mockup and How to Create a Good One

This article highlights the value of mockups in web and app design. A mockup is a visual model that reveals potential problems and should offer clarity, consistency, functionality, and realism.

Server-Side Rendering vs. Client-Side Rendering: What’s the Difference?

Server-side rendering (SSR) generates HTML on the server and improves initial load time and security. Client-side rendering (CSR) enables dynamic web pages but has slower initial load times and weaker SEO performance. The right choice depends on the specific requirements of your web application.

Philipp Roth am Laptop im Büro von KOMUNIQUE
Who’s writing

Philipp Roth, KOMUNIQUE

For more than 10 years I’ve been building websites for Swiss SMEs – with Webflow and Webstudio, including SEO, AEO and GEO. What I learn in projects, I write down here.

Is your website still up to date?

Slow, hard to maintain or barely visible in Google and AI search? Then a relaunch or a switch to Webflow is often the simplest way forward.

Ready for a new website?

Get in touch with me directly via WhatsApp, phone or email. Together we’ll analyze your digital presence, develop a coherent overall concept and build your new website, one that is unique and truly fits you.